Behaviour and attitude are equally important on your part. If some Moroccans treat tourists with contempt, and exploit them as a simple resource, it has much to do with the way the latter behave. It helps everyone if you can avoid rudeness or aggressive behaviour in response to insistent offers from guides. And be aware, too, of the importance of dress : many Moroccans, especially in rural areas, may well take exception to (or get the wrong idea from) clothes that do not fully cover parts of the body considered "private". That may include both legs and shoulders, especially for women. It is true that in cities Moroccan women wear short-sleeved tops and knee-length skirts (and may suffer more harassment as a result), and men may wear sleeveless T-shirts and above-the-knee shorts. However, the Muslim idea of "modest dress" (such as would be acceptable in a mosque for example) requires women to be covered from wrist to ankle, and men from below the shoulder to below the knee. In rural areas at least, it is a good idea to follow these codes, and definitely a bad idea for women to wear skirts or shorts above the knee, or sleeveless T-shirts, and for members of either sex to wear only very short shorts. Even ordinary T-shirts may be regarded as underwear. The best guide is to note how Moroccans dress locally - and not how other tourists choose to.

Photography needs to be undertaken with care. If you are obviously taking a photograph of someone, ask their permission - especially in the more remote, rural regions where you can cause genuine offence. On a more positive front, taking a photograph of someone you've struck up a friendship with and sending it on to them, or exchanging photographs, is often greatly appreciated. In fact, while in Morocco, you may be surprised to find yourself dragged off by new friends or acquaintances to a street or studio photographer for a photo session. This is quite common practice and has no untoward ends.

When invited to a home , you normally take your shoes off before entering the reception rooms - follow your host's lead on that. It is customary to take a gift: sweet pastries or tea and sugar are always acceptable, and you might even take meat (by arrangement - a chicken from the countryside for example, still alive of course) to a poorer home.